The market has been renewing itself and creating venture proposals connected to the demands of a socio-environmental committed agenda. In the Amazonian context, the so-called impact businesses are gaining more space and they stand out by combining economic gains with the appreciation of local practices, knowledge, and culture, and the purpose of overcoming regional inequalities.
When it comes to the Amazon, the challenges are numerous and include, for example, biome conservation, logistical singularities, investment attraction, the appreciation of culture through traditional activities among the population, the incorporation of disruptive strategies, and the dissemination in different consumer markets. To face these and other issues, actions aimed at high-impact businesses acceleration have demonstrated their importance as facilitating mechanisms for sustainable development.
A great contribution in that sense has been made by Fundo Vale, which incorporated fostering businesses with positive socio-environmental impact into the planning of Meta Florestal da Vale 2030 (Vale’s 2030 Forest Goal). Within this scope, the mining company made a voluntary commitment to protect and recover 500,000 hectares of forests, 400,000 of them being in protected areas, and 100,000 in recovery areas.
Among these last ones, this will be mainly processed by impactful business arrangements such as employment and income generation for the population involved, the re-establishment of a family farming and small producers culture, as well as improving aspects such as carbon dioxide sequestration capacity through greater vegetation coverage. With this planning, the main focus is on supporting agroforestry systems projects (SAFs), which are alternatives for area recovery, then contributing to the ecosystem services, using different productive arboreal, agricultural, and/or animal species, thus enabling the aggregation of biodiversity conservation and economic return.
We align the natural environment with an intrinsic factor to the project’s sustainability, which is mankind’s role in the ecosystem. Agroforestry systems are based on the premise of conservation through use, that is, sustainable income generation, emphasizes Bia Marchiori, Fundo Vale’s agronomist.
Currently, there are already five projects directly supported by Vale’s 2030 Forest Goal, which, by the end of 2021, have contributed to the recovery of 6,178 hectares through planting. One of them is Belterra Agroflorestas that promotes the deployment of productive forests in which different cultures are associated, such as cassava, cocoa, açaí, and banana. There are over 1,000 recovered hectares in different types of contracts with producers from the states of Pará, Rondônia, Bahia, and Minas Gerais.
To Bia Marchiori, Belterra’s experience is representative of the alignment with the set of criteria valued by Fundo Vale, which includes the business’s financial and sustainable indicators analysis, such as the scale potential, the carbon credit generation, and the positive social & environmental impacts.
“The challenge here is that there aren’t many agroforestry projects or businesses in the scale intended to be achieved by Vale’s 2030 Forest Goal. Therefore, is it essential we look carefully at the bottlenecks and potentials of agroforestry businesses invested so that, in addition to the implementation of hectares, we can foster and strengthen this sector in an ecoefficient way. The alignment of food and raw material production, along with soil, water, and biodiversity conservation is essential. Then, yes, we reached the scale, and we will also be able to help decrease climate change”, adds Bia Marchiori.
In addition, Fundo Vale supports initiatives such as Amaz Aceleradora de Impacto (Amaz Impact Accelerator) which seeks, through innovation, to transform the region’s economic matrix. Projects involving sustainable agriculture and livestock, forest management, community-based tourism, mitigation and adaptation to climate change, carbon credit generation, and other environmental products and services are some of the axes valued in the businesses that make up the initiative’s portfolio.
“Supporting these new businesses is essential to build a new economy. We don’t know exactly how it will emerge; we have several guesses, several chains, several potential territories, but the only way we have to build this economy is to test it, to invest a lot in many different types of enterprising businesses”, states the new businesses director and CEO of Amaz, Mariano Cenamo, that emphasizes what is intended is to build the foundations of an economy committed to environmental conservation and the reduction of social inequalities.
Amaz was born in 2021 but is already a result of a successful proposal in the impact business area, the Parceiros pela Amazônia (PPA) acceleration program. In a PPA spin-off-like fashion, the accelerator inherited the 12 businesses supported since 2018 and should reach 2025 with a total of 30 projects, benefiting from a BRL 25 million investment.
According to Cenamo, the proposal has three main differentials in comparison to other experiences. The first one is the initial allocation of BRL 200,000 for those selected, which enables the businesses to invest and dedicate themselves to mentoring, training, qualification, immersion, and other activities. In the second one, Amaz creates acceleration timeframes that suit different projects' needs. And in the last one, there’s the technical team involvement on the program’s daily basis activities and in the solution of problems faced by the supported ventures. With this, it is possible to envision benefits that extend from the short term, with the incentive to actions that favor command and control institutions in the fight against deforestation, as an example; to the medium and long term, by creating a favorable environment for innovation and proposing alternatives to the Amazon development.
“It is indeed necessary to take risks, to test, and to gather both regional and foreign entrepreneurs to build this new economy. That’s why it is so important to support businesses, especially those which are willing to innovate in their method to offer a service or product to society and those that have the purpose to solve urgent social and environmental problems in the Amazon region”, emphasizes Mariano Cenamo.
“Supporting these new businesses is essential to build a new economy. We don’t know exactly how it will emerge; we have several guesses, several chains, several potential territories, but the only way we have to build this economy is to test it, to invest a lot in many different types of enterprising businesses”, states the new businesses director and CEO of Amaz, Mariano Cenamo, that emphasizes what is intended is to build the foundations of an economy committed to environmental conservation and the reduction of social inequalities.
“It is indeed necessary to take risks, to test, and to gather both regional and foreign entrepreneurs to build this new economy. That’s why it is so important to support businesses, especially those which are willing to innovate in their method to offer a service or product to society and those that have the purpose to solve urgent social and environmental problems in the Amazon region”, emphasizes Mariano Cenamo.
Among the same line of action, Movimento Amazônia em Casa, Floresta em Pé (Amazon at Home, Forest Standing Movement) proposal comes to strengthen the regional sustainable businesses, especially focusing on those that sell products from the local socio-biodiversity. The main line of action is the market access program, which combines training and dissemination at fairs and events, with constructing alternatives for logistics and commercialization, thus facing major bottlenecks that restrict access to Amazon products and limit their competitiveness at the national and global scenario.
“As Bioeconomy is a sector under construction, many are the challenges presented, ranging from the structuring of the entire innovation, research, product development ecosystem, and access to the market to the development and improvement of these products. Many of them need to improve their communication, such as packaging, impactful narratives, assessment of nutritional values. There are also many logistical challenges given the Amazon continental dimensions and inappropriate infrastructure for small entrepreneurs” contextualizes Floriana Breyer, Movimento’s strategic partnerships coordinator.
In practical terms, the structure of Movimento Amazônia em Casa, Floresta em Pé enables the 33 selected businesses to be promoted on large platforms such as Mercado Livre, Locale, Soulog, among others which currently offer consumers a variety of food, handicraft products, and vegetable oils from the main socio-biodiversity regional chains.
To Floriana Breyer, an experience like this is capable of showing the potential the national economy has to pave new paths.
“The benefits are diverse; they can change the country’s development blueprint by creating and strengthening new production chains based on forest assets and by keeping it standing, instead of following the commodities supply line of raw materials, thus avoiding deforestation, carbon emissions, generation jobs in the region and keeping local populations in their territories of origin”, points out the coordinator.
